Lutz Lambrecht, Ali Sarraf Appointed Managing Directors of icm AMERICA

(Malvern, PA) - October 2001 -- icm AMERICA, an SAP™ and eBusiness management consulting firm, announced the appointments of Lutz Lambrecht and Ali Sarraf as Managing Directors.

Lambrecht joins icm AMERICA from its parent company in Germany, the ICM Group. There, he most recently served as Division Manager, Consulting and Complementary Software, and was responsible for ICM's new business development for these practices worldwide. Lambrecht will oversee new business development for icm AMERICA's US and NAFTA operations. He will also serve as practice lead for icm AMERICA's Supply Chain Management and Customer Relationship Management initiatives.

Lambrecht possesses extensive international experience as an SAP project manager and platinum level consultant, having successfully helmed multiple SAP, eBusiness, and business process reengineering projects at Global 1000 firms such as Kraft Foods and Bayer Chemical. His vertical industry expertise includes chemicals, consumer products and services. Lambrecht joined ICM AG in November 1995. Prior to joining ICM AG, he was working as an SAP Consultant for IBIS GmbH and Assistant at the Institute for Business Information Systems at the University of Wuerzburg, Germany.

Lambrecht received a Masters' in Business Administration from the Bavarian University of Wuerzburg, Germany. He resides in Exton, PA.

Ali Sarraf, formerly Vice President, was promoted to Managing Director. Sarraf will concentrate on internal operations and existing client relations, as well as overseeing icm AMERICA's e-business and SAP Business Warehouse (BW) practices. Sarraf joined icm AMERICA in 1997 as its first employee. In addition to directing many icm AMERICA client engagements, he has been responsible for numerous areas of the firm's internal operations, including finance and IT. Sarraf has played a significant role in the company's growth within the chemical industry, having led numerous projects for Bayer Chemical and its subsidiary companies. He also possesses considerable project leadership expertise involving the integration of merged companies' global IT organizations. Prior to joining ICM he was a Software Analyst with Coopers and Lybrand (now PriceWaterhouse Coopers) in Germany, where he was responsible for full cycle software product development. He also served as Senior SAP Consultant Analyst with Coopers and Lybrand. Sarraf holds a M.S. degree in Electrical Engineering and a B.S. degree in Computer Science from the University of Bochum, Germany.

About icm AMERICA

icm AMERICA ( specializes in delivering superior SAP™ and eBusiness management consulting. icm AMERICA focuses on industry-specific solutions for the chemical, pharmaceutical, automotive and the high tech sectors. All of ICM's consultants are senior or "platinum-level" - affording their customers the benefit of an "experience, not experiments" philosophy. icm AMERICA is one of SAP's most pioneering partners; its managing directors developed the first "Best Practices" SAP solution for the chemical industry, and icm AMERICA was the first firm to develop a mobile connection to SAP using Wireless Application Protocol (WAP). The firm has also directed more global SAP Business Warehouse implementations than any other US consultancy. Headquartered in Malvern, PA, icm AMERICA is a subsidiary of International Consulting Group Munich with over 10 offices throughout Europe.

SAP, the SAP logo,, mySAP and all other SAP products or services mentioned herein are trademarks or registered trademarks of SAP AG in Germany and several other countries. Other product or service names mentioned herein are the trademarks of their respective owners.

For more information please visit our website at or contact the ICM Sales Team, at 610 647 9000 ext 2 or via e-mail